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  • The 2100 Shape Enters Its Luxe Era

    The 2100 Shape Enters Its Luxe Era

    Some watches become icons because of features. The 2100 became one because of silhouette. Sharp lines. Octagonal symmetry. A shape that moves effortlessly between streetwear, tailoring and everyday rotation without...

  • Heart Rate Tracking Without the Fragile Factor

    Heart Rate Tracking Without the Fragile Factor

    G-SHOCK has never stood still, and the GMH5600 proves that even the most iconic silhouette can evolve without losing its edge. This is the next chapter of Absolute Toughness, where...

  • Built to Be Seen: The New G-SHOCK Transparent Skeleton

    Built to Be Seen: The New G-SHOCK Transparent Skeleton

    The latest evolution of the GAV01 lands in full view, stripping things back while dialling everything up. This is G-SHOCK at its most expressive. Transparent, bold, and unapologetically different. First...

  • Metal Outside Red Within

    Metal Outside Red Within

    The FINE METALLIC SERIES evolves again, turning up the contrast and sharpening its presence. At first glance, it is all silver. Stainless steel bezels finished with contrasting hairline and mirror...

  • Camo, Done The G-SHOCK Way

    Camo, Done The G-SHOCK Way

    Camouflage is never accidental. It is deliberate. Layered. Designed to disrupt. The new G-SHOCK Camouflage Series takes that attitude and sharpens it through the unmistakable 2100 series silhouette. Clean octagonal...

  • A Tribute to the Year of the Horse

    A Tribute to the Year of the Horse

    To mark the Year of the Horse, G-SHOCK presents a special Lunar New Year release shaped by strength, momentum and intent. The GBM2100CX-9A is designed as a tribute, with meaning...

  • Worn Side by Side

    Worn Side by Side

    Designed to be worn side by side, this paired release brings together two watches made for sharing time. Not as identical pieces, but as a considered pairing that reflects how...

  • Where Industrial Design and Everyday Function Intersect

    Where Industrial Design and Everyday Function Intersect

    The GSTB1000D series brings a sharper edge to G-SHOCK’s industrial DNA. Built with a full stainless steel exterior and engineered with uncompromising strength, this is toughness refined for everyday wear....