This One Is a Little Bit Extra
Not every outfit needs to be minimal. Sometimes you want colour. Something fun. Something that actually feels like you. The new BABY-G BGA15K series leans into that energy. It is...
BABY-G Diary
This One Is a Little Bit Extra
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The IT Girl Watch Has Entered the Chat
You know that one accessory you end up wearing with literally everything? This is her. The new BABY-G BGD565SC series is giving clean, low effort styling with just enough detail...
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Soft Girl Energy. Tough Girl Core.
Okay but why are we obsessed with pastels right now? The new BABY-G BA110PD-2A, BA110PD-4A and BA110PS-7A are giving glossy Y2K mood with main character energy. Think shimmer. Think soft...
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BGA10D Shines Bright
Meet the new BABY-G BGA10D series, a fresh drop designed for girls who like their style sweet with a little edge. Inspired by glossy textures and soft pastel tones, this...
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Pastels Meet Strength in the BABY-G BA110AH
The BABY-G BA110AH series is all about being Pretty Tough. Taking the bold BABY-G BA-110 design and reimagining it with dreamy pastel shades, this series gives you the best of...
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Say Hello to the BABY-G Cherry Collection 🍒✨
Get ready to turn heads — the BABY-G Cherry Collection is serving juicy vibes and unapologetic attitude. This isn’t just a watch drop, it’s a statement.
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The BABY-G Tie-Dye Collection Is Made to Be Seen
Born from a mash-up of colour, streetwear energy and Y2K nostalgia, the BABY-G Tie-Dye Collection is bringing major vibes to your wrist.
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It’s Giving Heart Eyes: The Cutest BABY-G Drop Yet
The BGA10 is your new fave wrist candy. BABY-G just dropped the Playful Hearts series and it’s the cutest thing we’ve seen all year. Soft colours. Y2K energy. Floating hearts...
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Unleash Your Mischief with the BABY-G × Kuromi Collaboration Model
A Playful Fusion of Cute and CoolBABY-G has teamed up with Kuromi, the mischievous yet irresistibly cute Sanrio character, for a timepiece that’s as fun, fearless, and unique as you!...
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Y2K Fresh Colours: BA110YK
Bold Y2K-inspired watches in fresh coloursBringing back the iconic 2000s fashion trend, these BA110 watches stand out with their unique face design. Perfectly paired with vibrant outfits, their fresh Y2K...
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The Powerpuff Girls Collaboration Model
These superheroes are cute, but tough! Introducing a collaboration with The Powerpuff GirlsFeaturing a detachable bezel and band and a special holder with strap allowing it to be used as...
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BABY-G+PLUS — New series celebrates the 30th anniversary of BABY-G
Introducing BABY-G+PLUS, a new series commemorating the 30th anniversary of BABY-G.
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HELLO KITTY Anniversary Model
Introducing a very special collaboration and double celebration commemorating the 30th BABY-G anniversary and 50th HELLO KITTY anniversary, both in 2024.
