The IT Girl Watch Has Entered the Chat

You know that one accessory you end up wearing with literally everything? This is her.

The new BABY-G BGD565SC series is giving clean, low effort styling with just enough detail to make your outfit feel put together. It is minimal, but not boring. Cute, but still strong.

The square shape keeps it classic and easy to wear, while the dial has this soft, pearly glow that hits different in the light. It is not flashy, but you notice it. The kind of subtle shine that makes your wrist look styled without even trying.

This is the watch you throw on with your active set, your everyday fit, your oversized hoodie, or your go to jeans and tee. No overthinking required.

And obviously, it is still BABY-G. Shock resistant. 100 metre water resistance. Built to handle your day whether you are running late, heading to a workout, or out all afternoon.  

Black, blue or pink depending on your mood. Rotate them or pick your signature.

Easy. Wearable. On repeat.