Soft Girl Energy. Tough Girl Core.

Okay but why are we obsessed with pastels right now?

The new BABY-G BA110PD-2A, BA110PD-4A and BA110PS-7A are giving glossy Y2K mood with main character energy. Think shimmer. Think soft glow. Think the kind of accessory that pulls your whole outfit together without even trying.

Built on the iconic BA-110 shape, this drop brings that layered, dimensional dial you already love, but dipped in luminous pastel tones that hit different in natural light. There’s an iridescent finish across the face that catches the sun in the prettiest way. Subtle but noticeable. Cute but not delicate. And yes, there’s a tiny heart detail at 3 o’clock because we love a small unexpected moment.

The blue BA110PD-2A feels fresh with oversized denim and a cropped tank. The pink BA110PD-4A is made for mini skirts, slick buns and glossy lips. The white BA110PS-7A is that clean girl staple that goes with literally everything from active sets to relaxed tailoring.

But let’s be clear. She’s not just pretty.

Shock resistant. 10 bar water resistance. Built to handle beach days, gym sessions, festival weekends and long city walks without stressing  

Soft on the outside. Solid at the core. Exactly how we like it.

This is BABY-G in her pastel era.