Living Lightly with Music — Everyday Moments with Privia

Adra is a French-Moroccan entrepreneur based in Paris. She is the leader of a startup company which she runs every single day with energy and creativity.

“In the startup world, you always have to keep moving forward. Wherever you are, there’s always something to chase,” Adra says with a laugh.

Even during this hectic working schedule, music helps to keep her feet on the ground.

“Of course I love technology, but music is what helps me stay balanced. Art, culture and human connection, these things are everything to me.”

So Viby’z is Adra’s social ticketing platform that was born from that very idea. Through concerts and festivals, she hopes to create spaces where people can connect and share authentic experiences together.

“I’m always listening to music whether on the subway on my way to work, or when I’m back at home. Music is always with me,” she says.

The piano holds a special place for Adra.

“The piano is like my personal sanctuary. When I come home tired or stressed, I just sit down and play, which makes everything feel calm again.”

Amidst Adra’s constantly moving lifestyle, there is one instrument that effortlessly blends into her surroundings — the CASIO Privia PX-S1100.

“I fell in love from the first moment I saw it. It has such a refined, fresh look that fits in beautifully anywhere. It’s a perfect match for my lifestyle.”

However, it wasn’t just the visual design that impressed her.

“I was amazed by how natural the sound is, it resonates just like an acoustic piano. The touch is also incredibly smooth. Whether I play softly or with power, it always responds exactly as if it understands my emotions.”

The PX-S1100 beautifully complements the lifestyle of people who live an active and creative life like Adra.

“I feel the gentle, reassuring presence of Privia close by my side me, quietly supporting my daily life that’s life shaped by music, people, and culture.”