G-SHOCK x beautiful people

Introducing the second beautiful people signature G-SHOCK — the fine craftsmanship and innovative beauty of the fashion brand and the hallmark toughness of G-SHOCK.

”Brand-new, already broken in.”

This timepiece embodies the fusion of disparate elements and convention-defying singularity that is baked into the DNA of beautiful people. Totally playful, completely original, wholly surprising.

This collaboration is all about a mix of disparate elements and trompe l’oeil (an optical illusion) playfulness under the theme "Brand-new, already broken in." The watch recreates the texture of leather in a resin band, artfully reproducing leather grain with inkjet printing. What seems like genuine leather at first glance delivers the great feel of resin against the skin. The band’s gradated browns add to the charm, evoking the subtle faded beauty of aged leather.

The watch features a mix of silver, gold, and brown hues, disparate colours that work together as a unified whole, and a bezel, dial, and band loop treated to a hairline finish for a cleverly scratched look that exudes vintage cool. The logo on the dial is engraved, rather than printed, adding depth and dimension and highlighting the intersection of old and new.

Japanese fashion brand launched in 2006 by designer Hidenori Kumakiri under the brand concept “Everything is beautiful.” Kumakiri designs clothing to free people from preconceptions and conventions in fashion — including size, gender, materials, patterns, and colours — to bring out the true beauty within each and every individual. He was awarded the 38th Mainichi Fashion Grand Prix (毎日ファッション大賞) in 2020 — a prestigious annual award honouring designers, brands, and industry figures who have made outstanding contributions to the development and promotion of Japanese fashion.