Launched in 1988, the LA670 line offers compact, stylish watches designed for women who value both practicality and style. Its clean, minimalist design transitions effortlessly from work to everyday life. Evolving over time from a dependable companion to a form of personal expression, this long-selling series continues to shine with lasting charm.

Simplicity in use, elegance in form

Combining the functionality of a timepiece with the style of a fashion accessory, the LA670 reflects a design philosophy focused on everyday life. A clear digital display, streamlined silhouette, and compact size ensure effortless wearability. The timeless design transcends trends, resonating with people across generations, borders, and cultures.

Timeless design, carried forward

Since its debut, the LA670 has remained true to its original style. In 2011, it received the Good Design Long Life Design Award from the Japan Institute of Design Promotion, which honors products with enduring function and beauty. Today, the LA670 continues to earn praise — especially among style-conscious youth — as a vintage-inspired watch with lasting appeal.