Second collaboration with XG, global brand ambassador for G-SHOCK
Defying conventional boundaries, XG is pioneering the new musical genre X-POP and building a unique style all their own. Packed with individual touches from the XG members, this collaboration watch captures captures the very core of XG.
XG (Xtraordinary Genes) is a seven-member artist group consisting of JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. Unbound by innate attributes or predefined frameworks, XG unleashes the power and creativity that lie within each individual’s core. By continuously creating new culture without being constrained by convention, XG seeks to empower people from all walks of life around the world.
The iconic 6900 style, the starting point for an extensive lineup of designs inspired by cultures around the world, takes on the edgy, sexy, bold, daring, and sophisticated XG touch with a silvery metal bezel and translucent band. The metal bezel symbolises the gravity and strength of accumulated time.
Band design
The band is translucent to convey all the potential of a fluid and ever-changing future. Featuring the group’s full name “Xtraordinary Genes” rendered in multi-angle print (MAP), it creates the bold graphic look of a tattoo, expressing the limitless boundary-defying possibilities that XG embodies.
Front button
The front button features an “X” mark, a detail symbolising XG’s identity, making a distinctive statement on the wrist.
Case back
XG fans will recognise the Japanese character 緒 engraved on the case back. It is the last character in hesonoo, the call XG members make during their pre-show huddle. The engraving symbolises the strong bonds between XG and ALPHAZ.
Backlight
When the button is pressed, the backlight reveals a silhouette of a howling wolf, symbolising ALPHAZ, XG’s fandom.
Special packaging
The story connecting XG and ALPHAZ extends to the packaging. A secret graphic on the bottom features seven wolves representing the seven XG members.
